Everything and everyone is connected. The Internet of Things is transforming the ways in which new value is being created in practically every business and every workplace.

Welcome to the “outcome economy” — where companies create value not just by selling products and services, but by delivering complete solutions that produce quantifiable business outcomes. Buyers in the outcome economy aren’t looking to buy products, but rather an iron-clad guarantee of an outcome.

In the Industrial IoT, roles must change, and rules are meant to be broken. This is where the value is. This is the new opportunity.

The outcome economy is a significant shift from competing through selling products and services, to competing on delivering measurable results important to the customer. For most companies, this is a challenging prospect. They will need to develop a deeper understanding of individual customer’s business, how products and services are being used, and how customers evaluate outcomes.

In this keynote, Joe poses and answers key questions to help you navigate the uncharted parts of the Internet of Things universe: How do you prepare for the outcome economy? What do you need to do to capitalize on this opportunity? How do you engage with your customers? How will you outdo the competition?