Alex West

Senior Principal Analyst, Industrial IoT


Alex West, senior principal analyst for the manufacturing technology group, leads its coverage of industrial sustainability, including readiness benchmarking, analysis of company sustainability performance, technology impact, and tracking legislation and sustainability start-ups. Alex also examines technology’s impact on the future of work and regularly contributes to Omdia’s Industrial Sustainability Today newsletter.

Over his 20 years as an analyst, covering discrete and process automation and machinery markets, he has helped customers understand the potential of the technology markets and perform voice-of-the-customer analyses. Alex has analyzed competitive environments, business models, technology trends, and end user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England, and is based in Northampton, UK.