Paul Kaeley

Paul Kaeley

CEO, Siemens Advanta USA

Country: United States
Area of Interest: Industrial IoT


Paul heads up Siemens Advanta USA as of May 2019 and brings with him the passion and desire to Siemens help their customers not only leverage IOT but move fully to Digital across their Enterprise.  In this role, Paul has responsibility over Consulting services (Digital, Strategy & Operational) & Solutions Delivery (Cities, Energy / Utilities, Digital Mfg.) as well as being the CEO for Omnetric USA.  In this new role for the USA Paul is very focused on helping customers realize the value of professional services in delivering true business value.

Prior to joining the IOT group, Paul was Senior Vice President for the Global Partner Ecosystem at Siemens Product Lifecycle Software.  He was responsible for the growth and engagement of the MindSphere and PLM open partner eco-system.

With Siemens, Paul has lead his team to deliver over 50 applications that cover unique use-cases and solutions across verticals and industries (Auto, CPG, Smart Cities, F&B, Semiconductor, etc).  Key strategic growth is enabled with technology partnerships that include Amazon Web Services, Microsoft Azure, Alibaba, and Software AG.

Paul joined Siemens PLM early 2017 with over twenty years in leadership roles in Sales, Marketing, Consulting Services and Operations at companies including Amazon Web Services, Hewlett Packard Enterprise and Dell.

Paul holds a Bachelor of Engineering in Electronic Engineering from Brighton University.  When not traveling, Paul resides in Austin, Texas, with his wife and two daughters.  



How to accurately calculate the ROI of IoT initiatives

Everybody is talking about IoT – a buzzword supposed to magically solve all challenges inherent in digital transformation. With such projections, company leaders feel the urge to invest in IoT but are often held back by a lack of accurate and credible calculations for the expected return on potential initiatives. According to our Harvard Business Review pulse survey, 80% to 90% of respondents can’t accurately measure ROIs for their initiatives.

Not to lose traction against their competitors, some companies even start initiatives or projects without a proper business case at hand. Unsurprisingly, failure rates of digital transformation initiatives lie in the range of 60% to 85%. The good news is that most of the elite group that do measure returns are seeing relatively quick paybacks.

This presentation focuses on the principles of how to accurately calculate the ROI for IoT initiatives. IoT as an enabler for digital transformation can create value for private and public organizations alike when optimizing processes or generating new business models out of data.


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