Graham Immerman is Vice President of Marketing for MachineMetrics, a venture-backed manufacturing analytics platform. Graham has quickly become an authority on digital transformation and the application of IIoT technology for the manufacturing industry. An accomplished leader and experienced start-up veteran with an integrated background in digital, social, traditional, account-based marketing, growth strategies, and business development. Graham spent his early career working on Madison Ave. at global and boutique marketing firms to help craft successful digital marketing strategies for brands like Adidas, Reebok, H&RBlock, and Starbucks.