JB is an Immersive Technology Business Leader in the application of digital technologies to drive value and engagement. Lead with a practical approach focused on solving critical business problems, increasing competitive edge through effective use of technology.

Entrepreneurial thought leader building awareness of opportunities of emerging technologies including AR, VR and 3D Scanning. Build, design and drive the strategy for use of immersive technology (AR, VR, MR, 3D).

Extensive experience collaborating with cross-functional global teams, leading teams with expertise in XR platforms & technology, data & analytics and deployment.