Julia Astrid Riemenschneider, started her professional career in the tourism industry where she served six years in various sales, marketing, and product management related roles.

While working on her Master’s degree in Sales Management, she took on the venture to switch to the world of industrial automation and manufacturing. As a project manager at advacon, a consulting firm focused on small and medium sized industrial companies, Riemenschneider was mentored by former managers from Rittal so she could apply her expertise in business development in this new field as well.

A consulting project for a leading company in sensor technology brought her to the US, where she learned market specific management and sales strategies. In later roles at a German based vision system companies, she was introduced to new technologies and deeper integration of manufacturing processes. In 2019 Riemenschneider joined world market leader in collaborative robotics, Universal Robots. As the Channel Manager and later Channel Program Manager she was working with partners in Western Europe and developed new strategies for the alignment of integrators and distributors.

In 2022 Riemenschneider joined United Robotics Group. In charge of the business development, she established a team of strong managers, implemented various business units and segments to serve different industries. Since September 2024, Riemenschneider oversees the United Robotics Group endeavors in North America. As CEO of URG Inc. and affiliated company Rethink Robotics, Inc. she is leading a team to grow the market presence and increase sales growth.