Romina Guevara has been the Chief Digital and Data Officer for the Mexico and Central America region at Michelin since June 2022. In this role, she leads the organization’s digital transformation and supports its efforts to become a data-driven company. Over the past decade, Romina has been involved in innovation, digital payments, digital adoption, and digital transformation. FinTech Magazine recognized her impactful career by naming her among the top 100 women in the sector in 2021. She was also recognized as one of the Top CIOs in Mexico in 2022 and 2024.